Creative Systems
AMAZON ESSENTIALS LABEL SYSTEM
Case Study 01
Amazon Essentials Label System
SYSTEMS | SCALE | GOVERNANCE
Redesigned a fragmented apparel label system into
a premium, scalable brand system.
Case Study 02
Artwork Reporting System
DATA | AUTOMATION | VISIBILITY
Built a data architecture for creative work that
turns artwork metadata into automated reporting.
THE PROBLEM
Artwork was being created across multiple sources and workflows,
making it difficult to consistently answer:
Where did artwork come from?
How much was purchased vs. created?
How much was reused?
How much was AI-generated?
How many versions were created?
Where was creative effort being spent?
What happened to the artwork after handoff?
THE SYSTEM
Created a naming convention that embeds meaningful artwork
attributes directly into the workflow.
ARTWORK NAME
•SOURCE (LIBRARY, AI, IN-HOUSE)
• FAMILY
• VERSION
• SPIN / VARIATION
NAMING CONVENTION
↓
AUTOMATED PARSING
↓
STRUCTURED DATA
↓
REPORTING
↓
DECISION MAKING
BEFORE
Fragmented system / no hierarchy /
high complexity
DEFINING THE PRINCIPLES
Modular architecture / rules /
scalable components
FINDING THE SYSTEM
23 core architectures / reduced redundancy / increased flexibility
RESULT
One flexible system across brands, categories & constructions.
