Brand Storytelling
TREND & CONCEPT DEVELOPMENT
building narrative through
print, illustration,
material & color.
01 Mediterranean
Summer
SS24
Built an illustrated safari visual language system that could flex across multiple product categories while remaining cohesive.
Rather than designing a single print collection, the direction became a flexible system that could extend across multiple baby categories while maintaining a recognizable point of view.
02 Safari
SS24
Translated Mediterranean architecture, travel, &
vernacular graphics into a
seasonal visual system.
03 Sweatertoys
Rather than relying on literal animal graphics, the collection used simplified illustration, layered motifs, & a restrained palette to create
a softer, more enduring interpretation of safari.
Built an original soft goods
brand from concept & character
design through manufacturing &
market launch.
Character design, product development, packaging, & merchandising evolved together, creating a recognizable point of view that extended beyond individual products.
