Brand Storytelling
TREND & CONCEPT DEVELOPMENT
building narrative through
print, illustration,
material & color.
Case Study 01
Mount Wilson Goods
Mount Wilson Goods is a small collection of T-shirts & other goods inspired by my town.
I became interested in the annals of the town & started poking around in the archives. Somewhere along the way, I realized there were some great vintage business logos hiding in its history that needed to be brought back to life on T-shirts.
Case Study 02
Mediterranean Summer - Aden & Anais
SS24
A collection of prints inspired by Mediterranean architecture, travel, and vintage graphics, developed across several baby categories.
Case Study 03
Safari - Aden & Anais
SS24
I wanted safari to feel more like an illustrated storybook than a collection of animal graphics. The prints were designed to mix and match across the collection.
Case Study 04
Caitlin Wicker - Plush & Beyond
I started making little handmade plush characters in New York. Eventually they became a real business, with products sold through Anthropologie, abc Carpet, Brooklyn Museum, American Museum of Folk Art, & other shops.
