Brand Storytelling
building narrative through
print, illustration,
material & color.
Mediterranean Summer (Spring/Summer 2024)
A seasonal visual language explored across multiple product stories.
The original concept was intentionally distilled into a quieter commercial collection appropriate for the Aden + Anais customer. Rather than replicating the inspiration literally, the final designs retained its freshness, palette, and sense of place while meeting the needs of a mass-market baby assortment.
